Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew View comments MOST READ READ: Melee at UFC 229 after Nurmagomedov chokes out McGregorExcited by Nurmagomedov’s appearance, hundreds of his compatriots broke through lines of stewards and pushed their way onto the pitch, trying to get as close as possible to the champion.FEATURED STORIESSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSJapeth Aguilar wins 1st PBA Finals MVP award for GinebraSPORTSGolden State Warriors sign Lee to multiyear contract, bring back Chriss“Thank you, brothers,” replied Nurmagomedov, who showed off his champion’s belt to the crowd.On Saturday Nurmagomedov defended his Ultimate Fighting Championship world title after putting McGregor in a brutal chokehold and forcing the Irish superstar to ‘tap out’ during a fourth round submission. UFC lightweight champion Khabib Nurmagomedov of Russia raises his champions belt upon the arrival in Makhachkala on October 8, 2018. Nurmagomedov defeated Conor McGregor of Ireland in their UFC lightweight championship bout by way of submission during the UFC 229 event inside T-Mobile Arena on October 6, 2018 in Las Vegas, Nevada. / AFP PHOTO / Vasily MAXIMOVRussia’s Khabib Nurmagomedov said he had “shut up that dimwit” Conor McGregor as he lapped up a hero’s welcome on his return to his native Dagestan following the successful defense of his UFC lightweight crown against the Irishman.“Khabib! Khabib!” a crowd of some 20,000 fans chanted to welcome the unbeaten champion in an arena in the town of Kaspiysk, 14 kilometers from Dagestan’s main city of Makhachkala.ADVERTISEMENT UFC: McGregor set for Nurmagomedov showdown PLAY LIST 01:52UFC: McGregor set for Nurmagomedov showdown03:30PH’s Rogen Ladon boxing flyweight final (HIGHLIGHTS)03:34PH’s Carlo Paalam boxing light flyweight final (HIGHLIGHTS)02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award Senegal picked as first African host for Youth Olympics Although eventually awarded his championship belt, the Russian is still awaiting confirmation of whether he will receive 1.5 million dollars prize money following a post-fight fracas that saw him jump over the octagon and attack one of McGregor’s training partners, Dillon Danis.A dramatic free-for-all ensued, with members of Nurmagomedov’s entourage jumping into the octagon to attack McGregor as stunned officials battled to restore order.It proved a dramatic climax to weeks of media posturing between the bitter rivals, during which the brash Irishman stoked the flames through a series of insults about Nurmagomedov’s family and his Muslim religion.READ: McGregor late for pre-fight presser, Nurmagomedov not in mood to waitAs security tried to quell the chaos in the crowd, the exhausted McGregor eventually departed in a huddle of security personnel.Nurmagomedov was also hustled out surrounded by security officers as the pro-McGregor crowd jeered and threw drinks at him.The UFC chief Dana White refused to hand Nurmagomedov his belt in the Octagon, saying he feared it would further inflame the crowd.Sports Related Videospowered by AdSparcRead Next Gov’t to employ 6,000 displaced by Taal Don’t miss out on the latest news and information. Japeth Aguilar embraces role, gets rewarded with Finals MVP plum Gretchen Barretto’s daughter Dominique graduates magna cum laude from California college Nadine Lustre’s phone stolen in Brazil Allen Durham still determined to help Meralco win 1st PBA title Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew Tim Cone, Ginebra set their sights on elusive All-Filipino crown Phivolcs: Slim probability of Taal Volcano caldera eruption Khabib Nurmagomedov, right, is pushed back by referee Herb Dean after fighting Conor McGregor, bottom, during a lightweight title mixed martial arts bout at UFC 229 in Las Vegas, Saturday, Oct. 6, 2018. Nurmagomedov won the fight by submission during the fourth round to retain the title. (AP Photo/John Locher)It took his unbeaten professional record to 27-0 and 11-0 in UFC bouts.“I’d prayed to the Almighty every day not to have injuries, for it all happen,” Nurmagomedov said.“I wanted to shut up that dimwit up to prove the difference between our people and his people.“Nobody can break us, our people have a great history,” he boasted. “Hopefully, I’ve justified your expectations.”READ: UFC champ could face fine, suspension for post-fight fracasADVERTISEMENT LATEST STORIES
The biggest music awards organization in Africa, the KORA – All Africa Music Awards, has accredited and recognized Liberia’s top Gospel Artist, Kanvee Gaines Adams, as their Goodwill Ambassador on Ebola.The KORA Awards, the Pan-African equivalent of the American-based Grammy Awards, honors the best artists from Africa and its Diaspora. In a letter dated October 8, 2014 and addressed to Mr. Emmanuel Adams, husband and manager of the Gospel artist, KORA stated: “While awaiting the event to take place, we would like to appoint you as the 2014/2015 Goodwill KORA Ambassador in your country.”Accompanied by a Certificate of Accreditation, the letter outlines Amb. Kanvee Adams’ newly found roles as follows: “Act as the KORA Awards’ spokesperson towards the media and the arts and culture authority of your country; To obtain the contribution of political authorities, especially the Head of State, as well as private sector leaders, for the large-scale project we would like to carry out through appreciate humanitarian organizations, such as Doctors Without Borders, to help the Ebola virus victims on the African continent.”In another letter dated October 10, 2014, Amb. Kanvee Adams was told that her first action as a KORA Ambassador is “to make a short video, which will be published” on her social networks and on the organization’s website (www.koraawards.com), with the project hashtag: #KORAFightsEbola.As West Africa struggles with the Ebola outbreak, the KORA Award’s response to the crisis is that it is time for African themselves to take over catastrophic situations on the continent as opposed to the past, when it was always the Western World taking over Africans’ problems. “We believe it is now time for us together, as responsible Africans, to show the world, starting with our Heads of States, that we can contribute in the resolution of our problems,” a statement from the Award body said.KORA added that it has decided to engage in concrete actions to leverage resources which will be publicly handed over to credible humanitarian organizations for urgent assistance to affected populations.“Any donation collected by our Goodwill Ambassador will be published in the list of donors on all our social networks”, KORA adds.Kanvee, who is currently visiting the United States of America, is among 54 Goodwill Ambassadors appointed by KORA to their respective countries across Africa. All are renowned musicians, including Sarkodie of Ghana, Mrisho Mpoto of Tanzania, Eddy Kenzo of Uganda, Stanlux of Togo, Sessimé of Benin, among several other top rated African musicians based on the continent and also in the Diaspora.Prior to her October 8 letter, Kanvee received an official communication from the KORA Awards announcing her first-ever nomination for the award, the event of which was initially scheduled for December, 2014. If successful, this would be her first KORA Award. The last KORA Award won by Liberians was the all-male vocal group Vow2Praise, also of the Gospel genre.Since the release of her debut album “Be Like Job” about a decade ago, Kanvee has made hits nationally and internationally, going on to sweep national awards and international awards including last year’s Special International Award for the Promotion of African Gospel Music at the 4th Annual Africa Gospel Music Awards (AGMA’s) ceremony held in the United Kingdom. Her popular tracks entitled, “Carry my load”, “Thank God for Mama” and “Bundle” “Thank God For Mama”, and now “Heart Desire” have made hits throughout Liberia and the Liberian Diaspora as she has held concerts in USA, Benin, Togo, Jamaica, Dominica, , Ghana and Nigeria, etc. In the Diaspora, her gospel songs feature prominently on the playlists of DJs at Liberian social gatherings and African terrestrial and internet radio stations. To date, she’s produced 20 albums.Prior to her new KORA ambassadorial role, Kanvee was named Liberian Charity Ambassador about a year ago.The KORA AwardsCreated in 1994 by Ernest Coovi Adjovi, a businessman originally from Benin, the award ceremony honours the best artists from Africa and its Diaspora. The inaugural edition of KORA was held in 1996 in Johannesburg, South Africa.Known as the Pan-African version of the Grammy Awards, the KORA Awards ceremony is one of the most viewed TV live shows on the African Continent, gathering over 720,000,000 views according to CNN.Since its inception, the Pan-African cultural event named, “Les Trophées KORA de la MusiqueAfricaine” or “KORA – All Africa Music Awards” has taken place 12 times on the African continent.For the first ten years of its existence, the KORA Awards took place in South Africa but have since also been held in Burkina Faso and Côte d’Ivoire.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
By Shirley CoxRobtel Neajai Pailey’s Gbagba is definitely a Liberian story. Equally so, it is African and universal simultaneously because it addresses corruption, the enemy of economic progress and social development everywhere. For children, particularly in developing countries, Gbagba is a compulsory read. Pailey skillfully unmasks corruption through the focused eyes of twin characters, Sundaymah and Sundaygar.The story begins with the twins preparing to leave their port city of Buchanan to visit their aunt and uncle living in the capital city of Monrovia. That Sundaygar and Sundaymah do not gleefully pack their bags to visit their aunt and uncle indicates that the warmth of home penetrates deeper than neon city lights and abundant attractions. Despite all the material benefits and comforts capital cities usually have, the twins, particularly Sundaymah, are reluctant to leave the trusting environment of their hometown. However, as Sundaymah lists all the things which tug at her heart thereby making the visit to Monrovia seem unnecessary, her brother Sundaygar moves quickly to remind her of the hot baths and television programs which await them at Auntie Mardie’s and Uncle Momo’s house on the Old Road in Sinkor, a suburb of Monrovia.Before boarding a taxi for Monrovia, the twins listen attentively to a loaded piece of advice from their mother—behave yourselves—which is enough for a dutiful, loving parent to understand that her children would rise to the occasion anywhere, including Monrovia, and do the right thing.Following the journey from Buchanan, the twins’ maternal aunt Mardie is awaiting them at the taxi station in Monrovia. The delight at seeing her niece and nephew is evident in her voice and the twins reciprocate by quickening their steps to fall into her warm embrace. No sooner do the twins alight the taxi from Buchanan and greet their aunt do they encounter a crisis.Before they settle in the backseat of the government-owned jeep in which driver Opah chauffeurs their aunt Mardie around, the twins hear the unfriendly noise of bystanders alerting the driver that the trunk of the jeep has been opened. Luckily, Opah proves more agile with his feet than the unkempt man who is making away with the children’s suitcases. After he retrieves the twins’ belongings, Opah comes to a standstill in heavy traffic. If Sundaymah and Sundaygar had hoped that the rest of the journey to Auntie Mardie’s and Uncle Momo’s house—not quite a ten-mile distance—would have been uneventful, they are in for some surprises.The first surprise is subtle.The president’s voice on the radio gives the twins a new word to think about: “corruption”. It is not in their vocabulary, but they like the sound of it and cannot wait to find it in Uncle Momo’s big red dictionary.The next surprise is more disturbing. Auntie Mardie has the rank of “minister” in the Liberian government. When she tells the twins not to worry, that a way would be found out of traffic delaying all vehicles caught in a jam, they are shocked when their aunt’s driver slips an unscrupulous policeman a 100 Liberian dollar bill to quench his “thirst.” They see this action of cutting ahead as a contradiction of what their parents have taught them—that when forming queues, wait for your turn. Unfortunately, Pailey does not enable the twins to voice their concerns in this instance. But they do question authority in the next scene.The third surprise is possibly criminal.Sundaymah, Sundaygar and their aunt stop at a supermart to get snacks, and Auntie Mardie enables them to choose familiar chocolate bars. To the twins’ dismay, the chocolate tastes quite different – spoiled – because it has long expired. Yet, Auntie Mardie checks the dates and promises the twins that she will be “right back” with some positive results. Instead, she exchanges pleasantries and a warm handshake with her “friend”, a foreign merchant. The twins grill her after she gives them the lame excuse, “He does not usually have problems with his goods, so I let him go today.” They respond, “But what if he does it again to another person who comes to the store?” The twins’ aunt ignores their protests and walks away without a reply, much to their dismay.When Opah parks the jeep in his boss’ garage, it is Uncle Momo who embraces the twins in bear hugs. Sundaymah and Sundaygar do not forget, however, the promise they make earlier to themselves and each other. So, off to the library they rush to look up the word “corruption”! In all its ugliness, the word stares the two minors in the face—lying, cheating and stealing is what it means, they discover—the same as the word gbagba in their native language Bassa. The twins immediately recall incident after incident of corrupt practices their parents have pointed out and warned them against, and realize that they do not like the word “corruption” after all.Pailey has woven into the story Gbagba some of the many facets of corruption. Yet, given how entrenched corruption is in Liberian society, she only brings to the fore this vice as it is manifested in the lives of adults. Gbagba could certainly do with a scene showing children engaged in dubious acts, to showcase the pervasiveness of corruption.Nonetheless, Gbagba gives hope through the discerning eyes of Sundaymah and Sundaygar. It is courage such as theirs that will keep corruption at bay. Therefore, it is imperative for teachers and parents, particularly in Liberia, to read, digest and interpret to children the implications of Gbagba. If children could emulate the strong ethical compass exhibited by Sundaygar and Sundaymah, there would be hope for the future.This review is being published in commemoration of International Anti-Corruption Day, December 9, 2014. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
As Guyana continues to recognise the elderly for their contribution to society, the National Commission of the Elderly, Social Protection Ministry in collaboration with the Meten-Meer-Zorg Islamic Complex (MMZIC) on Saturday recognised senior citizens of West Coast Demerara (WCD).A section of the gathering at the Meten-Meer-Zorg Islamic Complex on SaturdayThe recognition was part of the MMZIC’s Guyana National Committee for Sisters’ Affairs (NACOSA) Love and Respect the Elderly Project.Hosted at the Central Islamic Organisation of Guyana (CIOG) Masjid and multicomplex at Meten-Meer-Zorg, WCD, the event saw a large number of elderly attending.Themed, “Take a stand against ageism” Elderly Month, October, is being celebrated in all ten administrative regions of Guyana.As caring for the elderly is a major concern of the National Commission of the Elderly, the organisation has decided to join in the call with the World Health Organisation (WHO) to bring about awareness of ageism.As such the countrywide campaign has been launched to change society’s perception of the elderly.The senior citizens were delighted to hear of their value and importance being recognised for the work they have done throughout the years.Addressing the seniors at the event, Aleema Nasir, Chairperson of the Rights of the Child Commission noted that the manner in which the elderly is treated by many will reflect greatly on them as individuals.According to her, a senior citizen is one who was born before many of the necessities that “we have today and paved the way for us to enjoy life as we do today.“I can think of no better way of redeeming this tragic world today than with love and laughter, too many of the young have forgotten how to laugh and too many of the elders have forgotten how to love, wouldn’t it be a much better place if we all taught ourselves how to love another?” Nasir queried.Delivering the feature address, Diego Alphonso, Social Protection Ministry representative, also lauded the organisation for arranging such an affair for the elderly.He noted that October 1 was designated as International Day of the Elderly; however Guyana has recognised that more than a day is needed and so designated the entire October for the elderly.Speaking with a few of the seniors, they all commended the organisation and the Ministry for the “special treatment” they have received.According to one elder woman, “the elderly is very important because they work hard, they serve the country and now because of sickness, they are unable to take care of themselves; the Government can think about an organisation to honour us”.MMZIC in making additional efforts to honour the seniors, noted that they will be setting up facilities on WCD, especially where the elderly gather to uplift their pension and old age, etc, to ensure that they are comfortable and the process is a speedy one for them.
Fort St. John residents have only a few hours left to pay their property taxes.The deadline to pay property taxes is today. If you pay by the end of the day today (4:30pm) you will not face any penalties. You must also apply for your Home Owners Grant at the same time.City Hall is the only location to pay your property taxes and they are open until 4:30pm.- Advertisement –
After seven weeks of intense competition at the under fourteen en level, ExxonMobil/Petra hosted the final round of their football league which was nothing short of exhilarating.The day’s activities began with the third place playoffs in both the male and female category, which set the tempo for the rest of the competition.In the female section, New Campbellville Secondary walked away with the third place trophy after receiving a walk over. The male third place game saw Buxton Youth Developers redeeming themselves in an easy win. The formidable team which was deprived of their final round spot by Chase’s Academic Foundation flattened St. John’s College.But the matches to see were the final encounters which surely did not disappoint the sizable crowd.In the female finals, a twist of fate resulted in East Ruimveldt Secondary facing off with Charlestown Secondary. Charlestown Secondary started their campaign in high spirits, producing commendable passes and shots to secure their first goal within the first 2 minutes of the game. East Ruimveldt soon had a celebration of their own with their first goal, but as fate would have it, it was their last of the tournament. Charlestown came out blazing in the second half and thanks to several marvelous dribbles and passes by the young ladies, they were able to secure an additional two goals, which would see them being crowned as the inaugural ExxonMobil Under 14 female champions.The action was not over yet, as both male teams huddled on the playing field to chant their respective mantras. Both teams enter red the competition fully confident that they would emerge victorious but there could only be one winner.Chase’s academy showcased their intentions from the first whistle, playing along the wing the ball was soon in the possession of — who managed to send the ball flying into the goal from a defender’s distance.Minutes later another bout of marvelous plays saw Chase securing their second goal of the match. Soon after, North Ruimveldt Multilateral converted one of their few possession opportunities into their first goal. However, Chase soon took the joy out of their celebration with another goal to push the score to 3-1 at the end of the first quarter.Although North Ruimveldt Multilateral played a much better game in the second half, it was no match for the Chase boys who continued to score easily despite a few near misses. At the sound of the last whistle, the score was left at 6-1 in favor of the inaugural male champions, Chase’s Academic Foundation.
Cllr. Jimmy Kavanagh has welcomed the introduction on a national basis of the digital voucher scheme to help Donegal businesses trade online.Cllr Jimmy KavanaghFrom the 1st of July 2014, small businesses throughout Ireland can apply to the Government for digital vouchers to help their businesses trade online.One thousand trading online vouchers will be available for qualifying businesses through the network of 31 Local Enterprise Offices (LEOs) between now and the end of 2014 with more on offer next year. Businesses will be able to apply for grants of up to €2500 as the Government has allocated €5 million for the rollout of the trading online voucher scheme.The Letetrkenny-based county councillor said “This scheme has been successfully piloted in Dublin City, and six months on, early research into the business outcomes are promising.”Key findings to date are:• 7 out of 10 companies said that the voucher application process has already helped them in determining how online trading would fit into their business. • 70% of companies see more customer inquiries, 55% have had more sales.• Most companies are primarily trading domestically, but export expectations have increased with business expecting to get 30% of sales from export markets within 6 months. The UK is by far the most important export market initially.• Business owners and staff are devoting more time to trading online. 60% expect to need to recruit with 12 months.“These initial indications are positive, and show that the scheme has the potential to help small businesses grow their business, widen their markets and increase their sales and profits, and in the long term hopefully increase local employment opportunities” Cllr. Kavanagh said.The Local Enterprise Offices were chosen as an ideal partner to deliver the Trading Online Voucher Scheme, as they are focussed on getting business supports directly into the communities where small businesses operate. The Trading Online Voucher Scheme is a new ‘product’ for these new organisations. The voucher scheme is an initiative under the National Digital Strategy, the digital part of the economy in Ireland is growing at 16% per year – that is just over 5 times the rate of growth of the rest of the economy, so the potential for online trading is obvious.“It was also announced this week that Letterkenny will be one of 50 towns to benefit from the €450 million deal between ESB and Vodafone to provide high speed broadband over the ESB’s electricity cables, this is more good news for consumers and for the potential growth of digital opportunities in the county, it is hoped that this initiative will be rolled out in the second phase to other towns and villages in the county,” Cllr. Kavanagh concluded.ONLINE VOUCHER SCHEME A WELCOME MOVE FOR DONEGAL BUSINESSES – KAVANAGH was last modified: July 4th, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Cllr Jimmy Kavanaghdonegalonline digital vouchers
The scene of the operation this eveningBREAKING NEWS: THE Coast Guard’s 118 rescue helicopter has been assisting a man stranded at Malin Head tonight.The fisherman became trapped on rocks off the tower area just before dusk.The rescue helicopter was scrambled from its base in Sligo to help the angler who had been fishing off rocks in the area. The Greencastle lifeboat assisted in the operation to rescue the Latvian national.“An angler became stranded on rocks when the tide turned and thankfully he has been winched to safety and brought ashore where he has received some medical treatment but he is fine,” said a Coast Guard spokesman.“Luckily the man was spotted by someone on shore who noticed that the angler was stranded and raised the alarm.”The nearby Malin Head Coast Guard station has coordinated the rescue, which came just hours after a Fine Gael Donegal TD hit out at claims that the station is being made part-time. Joe McHugh was responding to newspaper and radio reports which appeared to show the Co Donegal outpost was facing staff cuts and a reduction to cover during just 12 hours each day.But Deputy McHugh told Donegal Daily that he had been assured by Minister Leo Varadkar that these plans “do not exist.” COAST GUARD HELICOPTER IN MALIN HEAD RESCUE was last modified: December 31st, 2013 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:coast guardMalin Headrescue
The Irwin Expert Electrical Showroom team at Port Road Letterkenny have a lot to be proud of, being part of the leading electrical store in the north west.And they were more than happy to take a minute to say hello for this meet the team introduction:Having started off in a modest store 40 years ago in Buncrana, Irwin Expert Electrical has developed to become part of Expert Group – Ireland’s largest electrical retailer with 67 stores nationwide. Irwin Expert Electrical has a state of the art showroom in Letterkenny are continually introducing new brands and new products, giving the consumer more choice and better prices.According to Declan Irwin, their success is simply down to having the right mix of products and great customer service.They have expanded their product range in their TV and home appliance centres, their kitchen home appliance centre and have expanded their computer centre to provide first-class products and service to their many customers across the north west.They offer everything and have also great, great staff. One of the things they pride themselves on is the quality of their staff, their staff’s knowledge of each and every product and brands instore and their first class customer service – that is key to their service. There are electrical shops everywhere, but that “customer service” is where Irwins believe that they really make the difference and winning many awards over the years is recognition to the team.Their Christmas Club is open and they are hosting a Black Friday event in November at both showrooms, so please feel free to come along.They also accept SHOP LK vouchers. They are so thankful to their customers for shopping local and choosing Irwin Expert Electrical as their preferred Home Appliance, TV, Computer Centre & Electrical Retail Store in the North West.Visit the store on the Port Road, Monday-Saturday to meet the team yourself!Check out the Facebook page @irwinexpert for special offers and updates, visit www.expert.ie or telephone the store on: 074 9361161 Watch: Meet the team at Irwin Expert Electrical Letterkenny was last modified: October 9th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Irwin Expert Electricalletterkennyretail
Companies in the marketing, advertising and design industries were urged to work on a collective approach to bring about change as brands in discussions of trends in the sector at Madex.Arye Kellman, Touch HD presenter. Kellman spoke at the marketing and advertising expo, Madex, on 7 and 8 June 2017, in Johannesburg. He talked about influencers and how they changed the world using their influence. (Images: Melissa Javan)Melissa JavanUse your company’s budget to find a project you could help, said Sarah-Jane Boden, founder and executive creative director of marketing and advertising agency SoulProviders. Boden was one of the speakers at Madex, the two-day marketing, advertising and design industries conference.It took place at the Sandton Convention Centre in Johannesburg on 7 and 8 June and was the first Madex expo held in collaboration with Markex, the promotional products expo. This was the 30th year of Markex; products exhibited included bags and luggage, branded pens and pencils, lanyards, notebooks, drinkware, USB drives and branded clothing and caps.Sarah-Jane Boden of SoulProviders. Boden spoke at Madex in Johannesburg on 7 and 8 June.On the first day, there were 4,000 attendees. It was also the day Boden gave her talk, “#Trends2017: The big rethink — seismic trends in marketing”.“We’re seeing our unemployment rate in the country is on the rise. The worst thing that we can do as marketers is pretend that it is not happening,” Boden said. “We need to think how we can shift things a bit — shift people’s lives and make a change.”She urged brands to build the next future and fix things. “Brands should think where they can work and create change.” Outsurance was used as an example. The short-term insurer sponsored pointsmen who eased traffic congestion when needed, such as guiding motorists when traffic lights were not working.Boden also spoke about the Spar Group, which worked with the Dutch government in rural areas of South Africa. They had set up vegetable hubs where beneficiaries could grow and sell vegetables.Trends in marketing, advertisingSpeaking about trends in the marketing, design and advertising industries, she said agencies were changing. There was a rise in:– Women owning and leading agencies, as well as a rise in diversity;– Independent and small agencies, with “a lot of new guys coming from the ground up”; and– Black-founded agencies such as Avatar Agency, Blueprint, The Communications Firm and Nyala Communications.A global trend, Boden said, was cities starting to govern themselves away from the national government. It led her to pose the question: how would brands bring value to the citizens of South Africa’s sprawling cities?Brands should get their hands dirty. “We are saying to brands ‘how are you going to get involved?’”In addition, lower-income consumers were the majority in the country, she said. “We need to change the way we see the lower-income consumers. Respect them.”Influencing the influencersJolene Roelofse of Bludoor Market.Jolene Roelofse, founder of marketing company Bludoor Market, and Arye Kellman, Touch HD presenter, spoke on the topic “Influencing the influencers: Top trends and best practices for B2B marketers”.Roelofse said certain people were identified as having influence and partnerships with these influencers were crucial. “[This works well] especially if the person you have a partnership with has an influence within your target market.”One should measure the internal investment of the influencer, she said, by asking specific questions about the work of the influencer:– What will success look like for you? Meaning, what do you want out of it?– After identifying the influencer, check what brands are aligned to them. Brand association needs to be examined.– What is the influencer’s reach?– Look at Google Analytics to see where the traffic on your site comes from – how did the traffic come to you?Types of influencersThere were five types of influencers, Roelofse said: they were employee advocates, brand advocates, media, industry analysts and thought leaders.Employee advocates were a hugely overlooked pool. “Within their networks, they are influencers. Also, they already know the company’s objectives and where the business is going.”Brand advocates were people who were already buying your product or service. You could send an individual email to each of these influencers. “You can also ask your brand advocates to like your Facebook page or start following you on Twitter and then sharing your information.”It is important to make your influencers feel special, she said.Roelofse also advised building a personal relationship with a media person in your industry. “Prior to a press release, send out an email to them to tell them about it.“Remember, the media are always searching for news. Some radio stations have particular shows that are business-related. Speak to the producers and provide them with news.”Regarding industry analysts, there were always new reports being published, she explained. “The industry analysts are the ones who are asked for quotes. Your company could be mentioned as a good example while the industry analyst explains something.”Thought leaders were people who wrote for newspapers or online publications on a variety of topics. “Each of them has specific industries they focus on. Start engaging with them. Look at their social media platforms such as Linkedin.“They normally publish their work there too.”People tweeted their thoughts about Madex:“Be funny. Tell a good brand story that resonates with consumers. Give consumers something in return.” – Monique Claasen #Madex2017— Amantle Mokubung (@Amantle_) June 7, 2017Focus on the right people, at the right time, with the right content. Quality over quantity #Markex2017 #Madex2017 pic.twitter.com/gGWOjWokjR— Spitfire Inbound (@SpitfireInbound) June 7, 2017@MadexExpo #Madex2017 More than just #Marketing, you can also change the world for good.. #ActOfRandomKindness pic.twitter.com/WQBaEstCuw— Nkululeko Ngubane (@Nkulie14) June 7, 2017Knowing how to use influencers through authentic content + maximising access to info is key to successful campaigns @AryeKellman #Madex2017— Arc Interactive (@ArcDigitalCo) June 7, 2017Don’t just talk about your thing – give me something to talk about #madex2017 @SpitfireInbound— Samantha Steele (@steelesm) June 8, 2017Print not collapsing, but digital is growing exponentially & advertising is moving #madex2017 #danielmalherbe— Samantha Steele (@steelesm) June 8, 2017Sources: Markex and Madex.Would you like to use this article in your publication or on your website? See Using Brand South Africa material